What Is Content Management

Essentially, every file that is created and stored as part of a web site, whether it is a page, image, logo or text is classified as content. Therefore, content management is a system that empowers staff and departments (other than IT related) within an organisation to manage their own online presence.

A content management system (CMS) allows authorised non-technical personnel to add, edit, or delete content within a web site in real-time. This enables businesses to handle their web site design, development and management in-house as their staff can edit the content of their web site over the Internet; easily, quickly and without the need to install any software or have any technical knowledge or require any technical assistance.

Additionally, a content management system ensures that contributors adhere to web site standards while keeping security, navigational elements, and the corporate image intact.

This means that the usual bottlenecks in waiting for web site developers to make the required changes to your online presence are eliminated.

Content management is not only limited to pages, images and text. A true content management system will also incorporate website structure management, user and content security, content approval processing, web site statistics and site analysis tools.

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