Your web site design, site navigation and ease of content access can affect your visitors in a number of ways: how long they stay on the site, if they will return or recommend your site, if they will purchase your products or just leave and go to your competition.

How would you describe the structure of your site? Are there clear demarcations between main pages and sub pages? Does each and every page have clear sign posts to move on, move back, and move out?

Unstructured sites confuse, disorient and frustrate visitors, not to mention undermine their trust. Well structured sites remain effective even as they expand and evolve.

Simply put, if a user can't tell where they are within a given web site at all times, they will eventually become disoriented and leave. There should always be a consistent navigational method through the site that allows the user to know exactly where they are, and how they can get elsewhere. If you make it hard for your visitors to find their way around your site, they may find their way to your competitor's site.

By extending the scope of your web site far beyond an online brochure or business card, you will provide your visitors an experience that gives them a positive feeling about your professional image and your ability to meet and exceed their needs.

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